J1 INTERNATIONAL FALLS PRESS "PAGE FOUR THE INTERNATIONAL FALLS 3 3 3 3 of any sort of ifiovetaent having the hoist the old flag once more. sooner than the disarmament far all 8' irT \"j-T3 slightest tinge of charity,' civic advancement, Unless all signs fail the new business that ever has dreamed been about and or social welfare. In the 3 GOV. HARDIlfc SEES revival, will be marked by a the world enriched beyond our will be AND BORDER BUDGET** same breath it is'called upon to protect PROSPERITY RAINBOW greater control on the part of the imagination through its agriculture 8 '8 and destroy, to blow hot and farmer. If he keeps his head and when our farmers can sens£ each H. J. MINER, Editor and Manager cold, to uphold the courts and to 3 8 3 8 8 8 3 8 3 3 3 8 8 3 8 8 8 does not rush headlong into the field morning the needs and the pulse of watch them, to support church and of speculation. Governor Harding's all the people. A little pep mixed Governor Harding, of the Federal festered at the Post Office at ^international Fall*, Allan., as See«nd-Cla»» Matter liberalism, to befriend the helpless prediction of a long era of prosperity with vision and a realization that Reserve Board, has sent a thrilL and uphold property rights, to-be always will be fulfilled. Let the farmer take money this way is money SUBSCRIPTION RATES: U. S., $2.00 FOREIGN, $2.50 PER YEA£ through the nation in his report in Spent in right and to be super-human in his higher place ill the order of things spent for public good will soon put his report to Congress on the general its swift gathering and presentation and show himself as a stabilizing factor Texas in touch with Broadway, and business outlook. Summed up, he Northwestern Advertising Representative of news* Like the municipal departments worthy of his greater and welldeserved it will put the tiller of the soil so says the United States is facing an Minnesota Select List mentionied it receives few recognition. Our guess is 799 Exchange Bank 215 South. Cth Street era of prosperity of longer duration close to the Wall Street coupon clipper St. Paul Minneapolis thanks for doing its duty but bitter that he will. The farmer has never that misunderstanding and manipulation than th£ country ever has known. attacks-for the errors that/being put failed when called to service. While he conservatively dodges expressing will melt before the sun Foreign Advertising Representative to include lands, insurance, education, of human energy, are sure to arise. of mutual knowledge. The government a personal opinion, and says THE AMERICAN PRESS ASSOC1AT1QN W JJ •,» anything that may be transferred, thecolumns *,* »f .. A Matter of' ToiL can do no more helpful thing "there are those who believe" the beginning of the newspapers or other «v No one that has not been active in of the revival is not far distant, than -follow with the greatest earnestness PUBLICITY FIRST. organs cannot be approached for results. 3 A REAL GOVERNMENT the making of a newspaper has even and speed the Hays plan of we cannot escape the optimistic THEN ADVERTISING The blows given by the concrete 8 OPPORTUNITY a faint idei of the toil and the energy, tenor of the Report. Governor Harding broadcasting information and in a 8 *.« advertising are aimed at a given the sacrifice and the heart interest way that will permit those who need is too wise to quote "those who Motion Pictures Open Way For J* J.J J.J J.J ?«5 J.« •.• •.« »,« it point they pound, pound, pound for ». that goes into every issue of every believe" unless he is convince^ that it most to get it without unreasonable Vast Markets to Worlds Vis-5 It is hoped the passing of Will H. individual recognition ,and if the advertising paper in every city of America. "those who believe" have knowledge cost. ioning Merchants. iHays into the movie world will not is of the right character Few have any idea of the enormOus and opinion that command serious slow up the government effort to develop they get results. expense that must be met,, of the HOME PHILOSOPHY FOR 1922 consideration. Unity in Education of Buyers air communication with the milI Back of that, however, is the,' need problems that arise from a clear sky Bring Results For Units as Backing up the statements of the lions of thfe American people resident of having the point of attack exposed and must be settled without an instant's We all seem .^o agree that New Aftermath. %y Federal Reserve governor comes the [in our rural districts. There is something in other words, the removal from the hesitation', problems, often, Year's resolutions are good for the report that the steel mills are busier impressive but also perhaps field-of the stones'ahd! roots of prejudice, soul, so why should we stop at New Whose wrong settlement-might mean, BY DR. FRANCIS HOLLEY. than they have been in a year, a Editor's Note: Dr. Francis Holley, pitable in noting the curious thousands selfishness, inertia, ignoraSfce, Year? What's the matter with a few a fortune if not ruin. The daily paper author of the attached, Director of strong indication of the trend of the of fad followers in thickly populated indifference, and all the other bars to the Bureau of Commercial Economics is as near a living thing, pulsing, spring resolutions, for instance: I do times, and plus this we see that the and the Director General of the Public cities "listening in" to great selling. This is the work of publicity. warm, keenly alive, as any man-made hereby promise myself that from Service Department of the Motion first victory of the farm block has broadcasting stations sending out Picture Theatre Owners of America. This can be made one of the greatest product can ever come, as delicate this time on I won't insist on having His work for the improvement and created a favorable reaction in all their educational discourses and ragtime fields for the motion picture. uplifting of the motion picture industry as a web and as strong as steel cable. my own way, because if I get it the parts of the country. •X is known throughout the world. concerts while the welfare of Of all the senses man is heir to the Expecting all things of«,his newspaper world is likely to be upsidev down in Hs work has been recognized by the The story of the business merry-goround the nation awaits the rapid and widespread sense of sight conveys the quickest nation's chief, executive and^his :aides. the local business man gives, ten minutes. What I propose to do He is a man of far-seeing vision, of always has been the same— transmission of useful information to the mind the message it is given. as a rule, only what he must and the is to find out which of the bunch of high ideals and a great ambition to business expansion, excessive production^ see the motion picture linked with all to the farmer. Science has If the eye .is not convinced, then it is newspaper is yet to be published us humans has the best way and then that is worth while and constructive wild speculation and the inevitable wrested this great new wonder from almost impossible to convince the root for that. It's better to accept In America. whose advertising department will toppling over the load, long mind through the other senses (unless the hidden recess of nature's storehouse, fail to hear a grumble over its rates. the best than to force the worst just To my mind there is a decided and and slow liquidation business depression, but it remains for the government the article exploited is a direct The fact that there is not an immediate for he sake of winning, because when well marked difference between advertising stagnation, with the public to find a practical means for and individual appeal to one or more you win you lose, and that's a poor and tangible result from every and publicity. There are mind finally stunned and gloom prevailing. its intelligent and useful application. of the other senses.) No honest article kind of a game to play. insertion is the base for ceaseless often confused and still more often Next comes the desire for The sixty odd millions of people who can have too much publicity. No mutterings and even advertisers of merged into a general whole by those improvement, then a recognition of dishonest article can have too little. live in the little towns of the country years whose whole business has risen BORDER HEMSTITCHING CO. who give the matter passing thought the fact that the people can be prosperous cannot afford two or three hundred A dishonest article can stand advertising, to success through printer's ink are only. whenever they want to be dollars for patented wireless sets and has stood advertising countless prone to belittle the part played by Mrs. R. Liljeblad, Advertising is a direct appeal to a prosperous, because the crux of the times. Its dishonesty was made yet th© hope of the world lies in their the local paper. prospective purchaser. Publicity is a matter is work, normal production 822 Seventh Street Phone 1S2 its own doom through publicity. contact with the scheme of things. When Need Arises. matter of education in order that the and a cheerful aspect. Finally we Instantaneous world communication Use Publicity. But should a matter arise wherein Button Holes Made By Hand. ground' may be prepared for the seed get action, and a united effort to put an end to destructive wars There is not a great corporation in Will the business man feels the need of of advertising. The most carefully America today that is not dealing his paper, should his lodge or his club selected of- seeds if tossed on stony 8 with publicity, not expending great or his church desire to give an entertainment, ground will not give growth feeble sums for publicity the nation used should his telephone bill seeds will often spring to vigorous publicity in its hour of need. Publicity be too high, his street car too lacking life when soil conditions are favorable. is given new things by old companies in seats, his treatment by the These seem so obvious as to be Fight Shy of Cheap often for months without a comer policeman unkind, his milk bromides, truisms—and yet they are line of advertising. The results justify too thin, his children too little taught conditions all too often ignored by the means. in school, his political party too dormant'—ah. those who would promote the new. The creation of a demand through Then he runs to his local Needs Are Minor. publicity is the duty of all those who papfer for support, for aid and comfort. Man's actual needs are minor, his have honest wares to sell. Thej' cannot Then he demands—and receives desires are limitless. The needs are too quickly join hands in giving —its most valued assest, its space. Clothes born with him, the desires cultivated. the whole market the required education. "The public supports, the paper, the A man without knowledge of music They unite for the welfare of paper 'owes the public space," he' would have no deseire for a musical all, they rap for th benefit of each cries. But might he not remember instrument. The fundamental desires It is not only a question of preparing it is the public that supports him and that is, the things that give to man a market but of creating a market, of he would be aghast should thf public mentl, spirital or physical pleasure, expanding a small market to a^great come in and ask his goods from have been widely exploited. He one, so that when the individual sales his shelf without pay, no matter how has responded to untold numbers of are sought through the best medium great the need or how fine the reason. the things thus exploited, or in other (the newspapers) not only is the individual There is a danger line, in the lowering AFTER all, real quality, wherever The church does not ask him words given publicity. There are seller in fair competition of prices, below which nq conscientious find it, is usualy internal and unseen. YOU to give it pews or carpets, the politician other things as numberless that are with 'his fellows in a prepared market, manufacturer will go because, if It comes ouit and is apparent pays for his banners, the lodge craved by only a portion of man—not but he is facing a sales ground he does, he knows that the public will stress of service. only under The old for its hall, the gas company for its because they would not give him X. vastly larger than he could have not get its money's wprth. pipes. Kahn suits in use have made the Kahn pleasure comfort ease, betterment, found or made through his individual reputation—not the new ones. All A business depression settles down. but because he is not convinced they A cheap suit of clothes is an .abomination efforts. new suits look pretty much alike. An The first to feel it is the newspaper, would do so. and utterly worthless. The old Kahn suit is a thoroughbred the for the average business man, unless The motion picture offers a brand to money one puts into it is lost. MEET A FRIEND OF YOURS. end. It is shabby-proof. It is a mechanical he is a skilled advertiser of long of publicity such as the world has YOUR LOCAL NEWSPAPER 233(j5| impossibility for it ever to One good, hand-tailored suit, made standing, cuts first/at his advertising never known before because it visualizes lose its character and gentility. Kahn appropriation. In other words, he to fit you, with an extra pair of trousers, not only the article itself but its Some of the Things You Expect From clothes give you the mileage. cuts away the greatest sourc.e of supply will, in a pinch, keep you well use. The two greatest mail order It—And Some Things You Often dressed for a year—even longer. of life blood for his ailing business. houses in the world sell the majority AND THIS idea of having your Forget. If times are "hard," if money of their goods largely through the just for you clothes made and' no one A CHEAP suit of clothes can not is scarce surely it is obivous that it illustrations in their catalogues. The else is sound clear to the core. No two The Real Cure for Retail Sales That maintain its deception of more than a will take more coaxing to draw it average man is mentally lazy. To men alive are exactly the same size Are Growing Less Is More Ink, month or so.' It soon loses its style. from its hiding places. In every other visualize in words is a difficult task. and shape. There is only one kind Much More. Its ironed-on shape is gone in no oi form of activity and industry the It requires a master pen. If it is not suit fit for you—and that's the one time. The collar pulls awiay from the greater the problem the greater the a master's pen then the average man BY REX GROVER WHITE, that fits. You can get that kind of neck the coat sagsthet trousers flop energy expended to solve it. Why, must spur his mind to this visualization. Editor Community News Service. a suit from a good merchant tailor, around the legs. It is—just a cheap then, does the average business man Modern life is too complex who makes so few suits that he has suit, and the world knows it. The local newspaper, like the local in times of depression when his sales when the obvious result of that effort to get a whale of a price for them to are his greatest problem lower the is to take from the thinker a part of fire department, police department GOOD clothes have their goodness his overhead—or you can get it pay energy of attack, withdraw his silent his means of welfare—money. He and board of health, is accepted as an built into them. Their shape is abiding. through this store from the Kahn must be convinced that what he receives institution by the American public salesmen from the newspaper columns A year from today they are still Tailoring Company of Indianapolis— in return will be of greater which must do its work, serve all and sit back grumbling at the good clothes. the biggest makers of fine, tailored-tomeasure present, sobbing for the past and use, pleasure or comfort than that interests, ingnore danger, know no clothes in the world. A merchant Whether you buy Kahn clothes or with which he parts. sleep/accept abuse, be always polite. crying but a faint optimism for the tailor couldnU exist on Kahn's not, if you reallv mean to practice future. Newspapers Best. It is looked upon as an institution that narrow margin of profit Kahn economy—BUY GOOD CLOTHES. To sell an individual article, and must give its wares, i. e., its columns, Buy More Space. couldn't either, if he didn't make thousands the word .is used in a collective sense upon the slightest pretext to the aid A sick man flakes medicine to make of suits. IN THE thirty-six years of its histo -him well, a well man takes exercises ah a or in an of ALL TAPE lines are alike, and the to keep him well and to make him Indianapolis has never madJe a poor measurement' we take is just as accurate even stronger and- a very sick man never will. garment of any kind. They and careful as the measurement seeks the doctor, regardlss of cost. Their clothes are, today, almost as of the most expensive tailor on Fifth A well business advertises to make JUST INSTALLED low in price as they ever, were, at any Avenue. You don't have to be extravagant itself" greater, a sick business continues wool, tailored-ta-measure time—$35 to $75 for a. pure to be perfectly groomed— to advertise until it gets very materials suit of the finest neither do you have to buy a cheap, A NEW' sick and then instead of calling in throughout. And yet they short-lived suit to be economical. Dr. Widespread Publicity it dismisses have never crossed that danger line to Somewhere between, you will find the even his assistants and wonders why a false economy wherein the public Kahn-tailored gentleman—the good, it don't get well ort general principles. pays for. a temporary saving in permanent sound-headed American who always Read Automatic Sometimes it does. Sometimes loss. gets his money's worth. people recover from, serious illness without medical aid or advice. But the chances are all on the side of the man who calls for understanding assistance. We are Exclusive Representatives for the The right sort of a newspaper is th^ best friend the, American public KAHN TAILORING CO. of INDIANAPOLIS ever had or ever ^ill have it is the greatest support and aid to America's Equipped with a tempering tank connected to dough business men they will ever know 0. M. Carr & Co. The sympathy between the business mixer. Our shop is now equipped 'with the latest and man and the local paper should be most modern bakery equipment available, which insuires as near perfect as it can be made and as long as each side asks for and expects the public of clean, pure, wholesome bread. only those things that a common, justice allows the union will be a mutual support whose value The Store of Quality" is The International Bakery limitless.' WANTED. INTERNATIONAL FALLS, MINNESOTA V-. V-, i'-.— We will pay 10 cents each for several Purity Quality International Falls. Minn. 14' V', a yfj copies of The International Falls ,r~ Falls Pres&, dated February 23, 1922. Jkm Deliver at-this office.