in What Do You Look for There are so many wonderfully pretty things arriving in our ready-to-wear depart­ When You Buy a Coat? ments every day that we feel we must tell you I I something about them. But although we may YOU ARE INTERESTED in service, of course. You want your coat to stand hard succeed in portraying the trend of the new wear, and not look much the worse a.fter a lot fashions, it is indeed but a mere "glimpse." A of it. But that isn't all. You want it to have*4 half hour's inspection will prove more interest- style—a certain amount of dash, you want it to be up to the minute, and yet conservative ing than a whole page of what we might tell enough to stay in Style a good long while. You you here. want it to be beco'ming. And you want the cost As to price, you may .be certain that you of it to be within reason and within reach. will not have to pay any more than-you MUST We took every one of these points into consideration when? we arranged with our manufacturers pay for dependable merchandise. You can for the new Fall Coats. And the result safely dismiss your "new Fall Coat problem" by has exceeded our hopes. coming here early tomorrow and selecting one yWlPGINlAi DAPEyDRESSESaTfl We invite you to view these charming models, of these. even tho you have no intention to purchase. Variety Is the Outstanding Feature A Collection of Suits at $35 Coats With Rich Fur Trimmings of the New Dresses^ for Fall The Result of Unusual Efforts $20, $25, $30, $35 and up to $75 All of the many good styles in the new dresses for Fall are No matter whether in combination It is not as easy as one might shown at prices ranging from $12.50 to $50. This insures a dress with broadcloth or velvet or seem to think—to gather a large for every taste, as well as for every pufse: any of the other popular novelty collection of suits that would be The styles include many of what might be called "common coatings—fur is very distinctive and individualistic and characteristic— sense" models. These are, chiefly conservative in design. The rich. For the main part, the coats and still sell them at- a moderate straight line silhouette is retained, which is in accord with popular show fur trimming on the collar, price. Unusual efforts have been demand. Many forms of drapery feature the Fall dresses. In most cuff and hem, 'although several cases, however, the fullness is in the lower section of the skirt. exerted to obtain just such suits models are diversified by having a Some of the skirts are plaited. For semi-dress, serge has the call, long row of buttons of fur at either as an example of how well our buyer although many otfier fabrics are represented. You will find our side or front. The belts are especially has succeeded in locating the assortment, complete. 1 smart and varied—particularly right manufacturers, we offer these desirable because you can depend /I' 'NEW: stunning smart suits at $35. upon them being just as stylish at ,'"r the end of winter as today. A College Princess Frock for Misses at $16.50 Fashioned of all wool—fabrics including poplin, broadcloth, wool Fall Coats in Varied Youthful and serviceable as well. The superior quality French velour, poiret twill, and serge. Styles and Fabrics at $20 serge used in this distinctively clever frock, trimmed with silk Trimmings vary from unique ideas It's more than likely you'll be braid and buttons in contrasting color and exploiting the popular &'<• if in the shape of the pocket and arrangement able to find your coat among them. \"peg top" in silhouettey^s of the best. If you have been intending They come in black, brown, blue, of the of belt to smart paying more than $16.50 for your daughter's dress, make up your grey and burgundy, and are finished mind now to see this model. Aside from this frock, there are many contrasting effects in the collar. of fine quality cloth. You'll agree others ranging in price -up _to $35 that will likewise convince you Some are trimmed in fur others in the price, $20, is surprisingly low. of the superiority of our fashions. embroidery. pi. A Copy of a High Price Corset Just A Few Short Years Ago, Georgette $3.50 Waists Were Classed as "Novelties" of! Several women have asked us just what we meant But now they are considered staples, and justly so. It doesn's seem as ound. by "a copy of higher priced merchandise." The explanation if their popularity will ever wane, because they are so dainty and' pretty, Mi so becoming to women of is quite simple.. When a all types, and so readily new design in a garment or corset laundered, that the demand is made, the first models naturally for them is ever on the increase. cost a great deal so as to pay for the high-priced designer's Our customers will be time and other expensive elements Just as soon as we received the delighted ^with the new entering into any new idea. inmple from the wholesalers, we Georgette: waists which we immediately sent our However, when the manufacturer A' Felt order in for several have provided for their has made up his initial expense, Slipper. dozen as a rush shipment. Fall and Winter wardrobes. he immediately buys a These have just There are any number of great quantity of material and in come in and are. ready for your that way can produce the article charming colors in the lot to match or harmonize with the new coat and selection. A comfy slipper to wear around the house—and pretty, too. at a fraction of the original cost a goodly number of styles, too, variously cut and trimmed. Cf JfTjflw Futile* Designs are neat and new. Besides of the model. One model that costs only $6.50 comes in flesh pink, white, and dark these designs, a soft pompom These corsets are well boned blue, and has collar and cuffs trimmed with touches of hand embroidery. is fastened at the front in Reason throughout to lend support to Others range in price from $3.95 to $15. several colors to match your kimonos Wouldn't be the figure and at the same time or dressing sacques. You ARE ¥011 KNITTING. FOR THE SOLDIERS? jising better judgment mould it in graceful lines. They really ought to see these to appreciate if you paid $25 for a their Softness and the comfort have the very latest fashion ideas in hteir long hips and suit which had been Plenty of Good Yarns Are Ready, and in the they will give for wearing mediuiji low bust. tailored at Fashion Qualities And Colors and Weights Wanted around the house. Park, and had behind Our yarn department has of late been' almost overwhelmed with requests it the excellence of for yarns of all kinds for making things for the soldier boys and for The New Autumn Neckwear Mothers need no introduction tailoring accomplished to Kewpie garters nor their by the Fashion Park the boys in the navy. There are heavy gray, red and blue yarn for sweaters, superior qualiFor organization, than to gray yarn for socks and wristlets, and also yarn for other needs that Pretty Dainty Inexpensive ties They are pay less for a suit Children—1 are being called for today. Then, too, you will find knitting needles and all Kewpie Garter* 'shown at our which would1 lose its the other helps to make your knitting a pleasure and successful, nation counter Is there anything that can so completely and quickly ishapliness, style and 25c. The i"h several siz- character after it had change the appearance of a garment as a fresh, crisp piece been worn half a dozen esand our salespeople will be very of neckwear? We hardly think so—and there would not glad to explain their advantage times be a single one to disagree with us if they only saw the Women who like to be the first in their set to wear the new style over other kinds which are no After kll. it isn't wonderfully stunning conceptions amongst our neckwear would do well to visit our shoe department. And this invitation also holds cheaper. Have strong safety pin what you spend, it's for .attaching to undergarments, novelties, styles. I for those who are not ready to purchase. The latest shoe with the service you get and patent rubber clasp that will amply complete lines of staple styles are now on display^at from $4.50 to Prices" 50c to $3.50 out of what you bfcy. help you save time in darning.^. $12 the pair. 4 You may be surprised to notice that this is' the same price as we have been selling Black Lisle, pun li?|e hosiery for Hosiery 25c. ev^fl as far back as 1916 in Autumn. Of course, it has tifcefa ektra funds and close observation of the market to be able to keep costs down in this manner and^n examination of'theses,s^cMngsl with their rcinforced we^fiwl 'points, will fo -ski convince yoU' m, Ihe^unusualness ,1. 1 ." & rv*s of the values. 4 &