INTERNATIONAL FALLS PRESS. "hiring" a certain So an attorney from New York spent more or less time for Of course every- time a spot light is turned on from any source months in Battle Creek hoping to find impurities in our foods, or ll offers a splendid chance to talk about the merits of the products, dirt in the factories. After tireless spying about he summoned but 'pon honor now, we are not hiring that "Weekly." twenty-five of our workmen and took their testimony. Every The general reader seldom cares much for the details of scraps. Battle Creek, Michigan, December 30, 1910. single one testified that the foods are made of exactly the grain and ingredients printed on the packages the wheat, barley and corn A few may have read lately some articles attacking us and may being the choicest obtainable—all thoroughly cleaned—the water of We the undersigned certify that never to our knowledge .has a be interested in the following: the purest, and every part of the factories and machinery kept testimonial letter been printed by the Postum Cereal Co., Ltd., which did not have behind it a genuine letter signed, and believed Some time ago a disagreement arose with a "Weekly." They scrupulously clean. to be an honest statement. endorsed our foods by letter, but wanted to change the form of That all proved disappointing to the "Weekly." There are advertising, to which we objected. To the best of our knowledge and belief the Company has receive very few factories, hospitals, private—or hotel and restaurant kitchens upwards of fifty thousand (50,000) genuine testimonial letters. that could stand tire close spying at unexpected times and by The "Weekly" discontinued inserting our advertisements while an enemy paid to find dirt or impurities of some kind. they were negotiating for some changes they wanted in the wording This company has never knowingly made nor permitted an In any ordinary kitchen or factory he would find something to and shape of the advertisements, and during this correspondence untruthful statement regarding its products or its methods. our manager gave instructions to our Advertising Department to magnify and make a noise about. M. K. HOWE, Treasurer. (With Company about 14 years.) quit advertising altogether in that "Weekly." But he failed utterly with the Postum Works and products. L. J. LAMSON, Inspector of Advts. 9XA (With Company about years.) Twenty to thirty thousand people go through the factories annually Quite a time after the advertising had been left out, an editorial and we never enquire whether they are there to spy or not. It F. C. GRANDIN, Advertising Manager. (With Company about 13 years,1 attack came. We replied in newspapers and the scrap was on. makes no difference to us. R. M. STERRETT, M. D., Physician in charge of Scientific Dep't. Then came libel suits from both sides, and some harsh words. (With Company about 4H years.) He next turned to discover something about our advertising that could be criticized. CHESTON SYER, Advt. Writer. Generally tiresome to the public. (With Company about 3 years.) An analysis of the methods and distorted statements of the CHARLES W. GREEN, Advt. Writer. (With Company about 5 years. That "Weekly" has attacked many prominent men and reputable "Weekly" may interest some readers, so we take up the items one manufacturers. HARRY E. BURT, General Sup't. (With Company about 13 years.) by one and open them out for inspection. We will "chain up" the harsh words and make no reference in this article to the birth, Our Company seems prominent enough for a sensational H. C. HAWK, Assistant to Chairman. (With Company about jr years.) growth and methods of the "Weekly" but try to coufine the discussion writer to go after, hunt for some little spot to criticise, then distort, c. W. POST, Chairman. (With Company 16 years, from the beginning.) to the questions now at issue. twist and "present it to the public under scare heads. Physiological Chemistry, by Hammai* in due time. We suggest the reader lock officials are honest, and on the other from men and women as to the means by No. 1 days, but six months on that food alone, Distortion stated that we have sten. hand we are firmly convinced that some for it. which they recovered health as of tremendous and we do not hesitate to say from our been accustomed to advertise Grape-Nuts of their conclusions cannot be substantiated Biochemic System of Medicine, by value to those in search of it. long knowledge of the sustaining power and Postum as "cure-alls for everything. Prevarication No. 8. "Post spends Carey. Our business has been conducted from the by facts in scientific research. of the food that a man at the end of nearly a million a year in advertising and It has never been the policy of this very first day upon lines of strict integ The "Weekly" carefully eliminates from sixty days would be of practically the They never criticize the purity of our relies on that to keep out of the newspapers rity and we never yet have published a its printed account testimony regarding Company to advertise Grape-Nuts or Postum same weight as when he started,—if he be foods,, for so much we are thankful. the dangerous nature of the fraud false testimonial of human experience. the years of research and study by Mr. to cure anything. a man of normal weight. he is perpetrating on the public." Many of these letters covered numerous Post in fitting himself for his work, and If our conclusions in regard to its being We say that in cases where coffee disagrees We will suppose that from His work The Postum Company does pay out upwards sheets some, if printed, would spread would lead the reader of the distorted a brain food differ from theirs, and and is causing sickness its dismissal he lost a pound a day and made up & over half a page of newspaper. If we of a million a year for trade announcements. article to believe that his education we are both honest, they have rather the pound each day from food. If that premise will remove the cause of the trouble, and would attempt to print one such letter in Newspaper men believe our began since 1905. advantage, because under the law they proved to be true the man in sixty we suggest the use of Postum for the statements truthful or they would not every one of the thousands of papers and can order us to eliminate from the package days' time would make sixty pounds of reason that it furnishes a hot palatable print them. Large numbers of newspaper Distortion No. 12 reports Mr. Post ai magazines we use, the cost for printing any statement if it disagrees with tissue to replace what had been lost, and men use our products. a "dodging witness." morning beverage, and contains natural that, one letter would run into many thousands their opinion. Otherwise they would this would be done on Grape-Nuts and elements from the grain which can be They are capable of telling the public His eye is not of the shifty kind observed of dollars. harass grocers. milk with half the number of calories of used by nature to assist in rebuilding in the head of one of his chief whether or not we "bribe" them. butter, upon which no one can sustain nerve centers that coffee may have broken We boil down these letters exactly as critics. On the witness stand Mr. Pest Spasm No. 6 says: "The most dan It may have escaped notice that we life. down. a newspaper writer boils his news,—sticking looks quietly but very steadily straight into did not "bribe" that particular weekly. gerous thing in the world for one threatened sacredly to the important facts and the eyes of the haggling, twisting lawyer, with appendicitis is to eat any food Likewise Grape-Nuts food does not Therefore, we have reason to believe eliminating details about the family and trying by all his art to ask doublebarreled whatever. Notwithstanding he knew that cure anything, but it does assist nature that our contention is right that concentrated No. 9 states that the amount of the other unimportant matters. This work questions and bull-doze and confuse danger, C. W. Post advertised Grape-Nuts verdict will "be devoted by the 'weekly' tremendously in rebuilding, provided the food like Grape-Nuts, which of boiling down, or editing, is done a witness. at fifteen cents a package for those so to eToe n«* fraud/' is partly digested and ready for easy assimilation nndigestible food that has been used is honestly, and with a full knowledge of threatened." The "dodging" it seems consisted of by the body, presents more discontinued and Grape-Nuts taken in its our responsibility, but notice the art This is almost real humor. nourishment that the system will absorb replying, "I don't know." place. of the "twister" in the way he presents This is intended to muddle the reader We have two suits pending against the Opposing counsel holds a book in his than many other forms of food, and to his readers this matter of testimonials. into believing that we put out Grape-Nuts "weekly," total, $500,000.00. Charge No. 2° states that the passage hand while he queries,— we will further say that in cases of digestive as a cure for appendicitis. We haven't "devoted" the sum to any of the National Food & Drugs Act compelled troubles where meat, white bread Distortion No. 4. This is a bad one. 'I want to know if there is a single particular purpose yet. us to drop from the packages some and oats cannot be digested, that GrapeNuts It reads as follows: "The only famous thing in your whole book here that suggests Mr. Post, himself, has had probably as assertions regarding the nutritive value and milk contain more nourishment physician whose name was signed to a any particular kind of food." Then wide experience as any other man in Item 10 is a "discovery" that wheat of Grape-Nuts. that the system will absorb than testimonial was produced in Court by followed some discussion between attoi America in the study and observation of bran is a part of Postum. many pounds of these other foods. Colliers and turned out to be a poor old neys. We "have'never been "^compelled" to food as related to the digestive organs, But the criticism neglected to mention brokendown homeopath, who is now working and we proved in Court by the physicians make any change. that for years every Postum package announced When Mr. Post was allowed to reply, Distortion No. 3 cnarges that our testimonials in a printing establishment. He received and surgeons on the witness stand that in plain type that the outer covering Since the beginning it has been a universal he said, "I don't know until I read the were practically all paid for ten dollars ($10.00) for writing his the predominating cause appendicitis of of wheat (bran), made part of the rule to print clearly on every package and re-written in 'Battle Creek. book over to Bee." testimonial." is undigested food, and that 5t is necessary beverage. exactly what the contents are made of. These testimonials were demanded by to quit eating food, and when the This book, it turns out, was written by We will wager ten thousand dollars the opposing lawyers. Naturally this They ignorantly fell into a trap here, body requires food again, use a" pre-digested Before the passage of the Pure Food Mr. Post seventeen years ago and probably demand was refused, for they are held in ($10,000.00) with any investigator that we not knowing enough of food value to know food, or at least one easy of digestion. Law the packages stated that Grape-Nuts has not been read carefully by him vaults and kept safe to prove the truth, have, subject to inspection of any fair that 'Taka-Diastase" the article used by food was ronde of wheat and barley. in the last fifteen years. It would require and are not to be delivered up on demand committee, upwards of three hundred physicians the world over for "starch indigestion" a remarkable memory to instantly say of enemies. (300) communications from physicians, is made from "wheat bran." We did not esteem the small amount Dr. Oclisner in his work on appendicitis "yes" or "no" as to what a book of 147 many of them expressing the highest commendation of salt and yeast as of value enough to refers directly to the use of the wellknown So we use that part of the wheat berry Testimony at the trial brought out the of our products, but these will pages did or did not contain, without pre-digested foods that can be epeak of, but after the new Law came because it contains the element needed fact that we never printed a single testimonial not now or ever be turned over to the reading it over,—but such conservative obtained on the market. He also brought in we became as technical as the officials to develop the valuable diastase in manufacture. that we did not have the genuine and well balanced answers are construed publisher for his use. out the interesting fact that in "after at Washington and added the words Good Postum is impossible letter back of. Many of these letters by sensation seekers to be "dodging." treatment" it is advantageous to take "yeast" ancl "salt." although we have without this part. came spontaneously. A record was kept Notice the statement in this charge: on a pre-digested food. no recollection of being asked to. These self-appointed critics do make The attorney sought by every art to of. twelve hundred and four (1204) letters "The only famous physician whose name received in one month from people some laughable blunders through ignorance, was signed to Postum testimonial, etc." impress the Jury with the fact that Mr. We believed that our statement that The price of the package (referred to who wrote that they had either entirely The truth is, this Dr. Underwood was but—be patient. Post's belief in the power of. Mind in Grape-Nuts will supply elements to nourish by the weekly) is not known by us to recovered their health or been benefited relation to the body branded him as unreliable the brain and nerve centers is true one of a great many physicians who have have any relation to the question. Item 11 is an illustration of the squirming by following our suggestions on food and bring authorities to support the fact. not only written commendatory words and worse. and beverages. and twisting of the sensational writer about the value of our foods, but every Our advice to stop using indigestible Some state chemists believed this a o2 The following is quoted from one now and then some physician writes an delivermg distorted matter to his readers. food in bowel troubles and to use GrapeNuts On three or four occasions in the past gross exaggeration and inasmuch as the the questions:— article on coffee or on food, and sends^ it food has been a great blessing to ten or twelve years we printed broadcast Food Dept. at Washington could easily to us with a suggestion of-compensation tens of thousands of people, and we hope While on the witness stand Mr. Post in papers offers of prizes to users of (The lawyer reading from the book.) harass grocers, pending a trial on the for his time and medical knowledge. will continue to bless a good many more testified to his studies in Anatomy, Physiology, Postum and Grape-Nuts,—two hundred disputed quo«tion, we concluded that in the succeeding years. Previous to the time when we employed "The writer of these pages desires to Dietetics and Psychology,—all relating $1.00 prizes, one hundred $2.00, twenty much the better way would be to eliminate physicians in our own business, we occasionally to the preparation and digestion of say nothing of himself other than as a of $5.00 and five of $10.00 each,—stating from our packages such claims, employed a doctor to write food. Asked to name authorities studied simple instrument through which the Divine however certain we may be that the that each must be an honest letter with No. 7 is a live wire. It refers to C. W. an article on coffee, always insisting that Principle chooses to manifest itself he mentioned six or eight from memory, claims are true. name nnd address. We agreed not to pubfish" Post and his studies and experience in the article be an honest expression of his by precept and example. and commented on some clinical experience "Suggestive Therapeutics," or "Mental names, but to furnish them to enquirers Another statement objected to read as opinion and research. covering several years in annual Healing" which further lead to a most by letter. These letter writers "Skill in mental practice is gained in follows: journeys to Europe. careful and systematic study of the effect very generally answered those who wrote The "Weekly" hunted up this physician, the same way as skill in any department "The svgfpm will absorb a greater Now notice the distortion. (Copy from of the mind on the digestive and other to them, and verified the truth of the and because he seemed to be poor, and of science—by observation, study, experience the printed criticism.) organs of the body. amount of nourishment from one pound statements. as it says, "brokendown," had him and the ability to evolve correct "He (Post) pointed out a pile of books of Grape-Nuts than from ten pounds of brought to Court to be exposed before a conclusions. He attended clinics in Europe and Under this agreement not to publish meat, wheat, oats, or bread." in possession of his attorneys as the very jury as the "only physician that had ever names literally scores of letters came fitted himself for a future career in which ones he had read." endorsed Grape-Nuts." but much to the "Read carefully, thoughtfully no more Some Department chemists deceive he has become known as one of the food from doctors. We kept our word and chagrin of the ''Weekly," when our attorneys than twenty pages daily. Afterward seek (Notice,—"the very ones he had read," themselves as well as the public. experts of the world, fitted to judge both neither printed their names or surrendered asked him if the article he wrote an easy position where you will not be leading the reader to believe that they from the material as well as the mental "Caloried" is the word which defines a disturbed. Relax every muscle. Close the letters. about coffee was true he replied, "yes." were the only ones.) side of the question. .unit of heat determined by the amount your eyes, and go into the silence where "Did you consult the books from these Right here notice an "imitation spasm." necessary to raise one kilogram of water Statement No. 5 reads: "The health mind is plastic to the breathings of spirit The "Weekly" says: "Post got those testimonials editions?" was asked. For about eight years previous to 1891 officers of Mich., Maine, Penn., New one degree centigrade. On this basis a and where God talks to the. Bon. The by advertising for them. In New he was an invalid. In that year, after "From those and various editions," answered Hamp., and other states in their offioial table of calories is prepared showing the thoughts from Divine Universal Mind York he used for that purpose the New being under the care of several wellknown Post. percentage of different kinds of food. bulletins have for years been denouncing as winged angels and endow vou CGme York Magazine of whose editor physicians, he was quiekly healed, Butter shows 8.60 Grape-ltfuts 3.96 as preposterous and fraudulent the claims The attorney "picked up book after with a healing power. If you go into the is now in the Federal Penitentiary for by what to him was a curious and not milk 0.70. Remember the statement on made by the Postum Cereal Company." book from the pile and showed the title silence humble and trusting, you will come fraudulent use of the mails. For example, well-understood method. Sufficient to say Seen. We do not recall any criticism except ages to the jury,—all except two had the package spoke of the nourishment the out enriched and greatly strengthened in Post announced in that magazine in he became a well man, weighing about 185 from Mich., Penn., Maine and S. Dakota. published since 1905." •TFfpm would abporb. but did not speak of body by contact even for a short time 1907, etc.," (then follows our prize competition) pounds. with the Father of all life and all power. This is an example of distortion and the calories of heat contained in it, for The average reader might think that You will feel refreshed in every way and false coloring to produce an unfavorable the heat is. not nourishment, and the This experience challenged his investigation the opinions expressed by the State Officials We used nearly all of the papers and food taken will digest readily as the impression. nourishment cannot be judged by the into causes of disease and their are always correct, but that conclusion ftomach works smoothly when under the magazines in New York and the rest of number of heat units, notwithstanding amelioration. Those studies and experiences The facts are Mr. Post purposely introduced is not borne out by facts. influence of a Higher Power." the fact that certain chemists would have America, but the sensational writer gives developed a very profound reverence the latest editions that could be the public believe so. the impression to his readers that the obtained of prominent authorities to prove As an illustration: About thirteen years for a Supreme Power which directly "I ask you if you did not write that, only magazine we used was one "whose by them the truth of his statements regarding apo the Dairy and Food Commission of operates upon the human being, and this and if you did not believe it when you editor is now in the Federal Penitentiary," As on illustration: Attempt to feed^ a Michigan for some personal reason printed appendicitis and the analysis of reverence for the Infinite became to him wrote it." man sixty days on butter alone, with its etc., something that we know nothing a severe criticism on us for making Postum brain, also the latest conclusions in regard a form' of religion which included honesty 8.60 cnlories. The man would die before of the truth of now, and never did. to the action of the digestive organs. of Barley (according to his official For a moment the Court Room was in of purpose towards his fellow-man. A the experiment had run sixty days. Space was bought in the magazine spoken These works are: chemist) at market price and selling tOo absolute silence. statement which will be indorsed by everyone of on a business basis for the reason that high. He was shown there was never" a Then, take Grape-Nuts with 3.96 and who knows him closely. it went to a good class of readers. The Human Physiology, by Raymond. Mr. Post slowly leaned forward over milk with 0.70,—the two combined equal grain of barley used in Postum. His report incident 6eems to have furnished an opportunity He will make a public announcement Physiological Chemistry, by Simon. the rail, pointed his finger at the Atty's 4.63—about one-half the number of calories was falsa and misleading. The governor for a designing writer to deceive Digestive Glands, by Pawlow. face to emphasize his reply and with eyes in detail of these facts, and the Postum contained in butter. The man fed for dismissed him. his readers. Hand Book of Appendicitis, by Qehs- that caused those of the Attorney to drop Company will cause that statement to be sixty days on this food would, be well he said, "Yes, I am proud to say I did., We believe that most of the state published in newspapers and magazines nourished, and could live not only sixty Wt look upon honest human testimony and $500,000.00 is asked as damages, and may the right man win. It may be remembered that we were first attacked and have since defended After all the smoke of legal battle Mows away, the facts will stand out ci:rsdves by placing facts before that great jury—The Public. clearly and never be forgotten that Postum, Grape Nuts, and Pest Toasties are A good "scrap" is more or less comforting now and then, if you know perfectly pure, have done good honest service to humanity for years, the testimonials yo:i are right are real and truthful and the business conducted on the highest plane In the case lately tried, an appeal has been taken to the higher courts. We of commercial integrity. "There's a Reason'1 have unbounded faith in the ultimate decision of our American Tribunals. _0ur suits against the"weekly "have not yetbeen tried. They are for libel Postum Cereal Co., Ltd., Battle Creek, Mich*