J. PENNEY COMPANY—A NATION-WIDE INSTITUTION J. PENNEY COMPANY—A NATION-WIDE INSTITUTION J. PENNEY COMPANY—A NATION-WIDE INSTITUTION y"7vi N^ A NEW PRICE CD "IS" Id 9 ••hy 2 v.,'. .• A' *«k» *, O 5 The RECONSTRUCTION PERIOD :JS ON. Every article in our store -•K •j &> W "ft"' y\ I 'v its proper redumon? %You can shop here wttn ,fjy f'~ corifidence^ that prices are right. lv::m JH I su "i ,J {'-^'S jf« W •%i4h 5 E believe he era of high prices is rapidly passing. Production cost. We inVite you to participate in these mdney saving values and sug«e#t has overtaken demand and prevailing replacement costs are y°» d*lay e,*« you may be too late. hi forcing prices downward. To meet this new condition it is our 4 desire and intention to strike bottom in our first revision of prices. 0- *J' Note carefully every price quoted, make accurate' comparison and' will be convinced of our superiority in the merchandising field and ,1' -:v\ V?W 1 tremendous1 advantage to be gained by placing your confidence in an N This means a tremendous loss to us which is your gain.. Those who wi institution doing each year approximately a fifty thousand dollar ($50,^000,000.00) 1 know us know we are not special sale folks and we do not want you to| business whose ^vings in ^uantity buying are passed on to 9tfits patrons. confuse this price revision with the ordinary special ten day sale com- §p| .. 4- monly employed by other merchants. Prices quoted in our stores will ,.y vr' prevail until the goods now in stock are sold and will continue to pre- /i You need now many items of dry goods, furnishings, shoes, clothing vail unless market conditions demand further revision. Many odd lots of ^a«id ready-to-wear apparel. B^Y |HpM—you can be sure our prices are lines to be closed out or discontinued are priced far below replacement right, iv $ lis CO v- 7 1 •fc-Tf \t?f tj, khZ W FANCY CHECKED AND WHITE OR COLORED .•<p></p>GG»-- Men's all solid Retan Dark 'e&reyt HEAVY QUALITY «*.. ... 36 INCH WIDE, LIGHT LADIES' FINE DRESS MEN'S OUTING FLANNEL .. -W v- v. -i TABLE OIL CLOTH V**?"X StalPED^ OUTING.. .. OR DARK, DAKOTA PERCALE. WHITE OUTING NIGHT SHIRTS SHOES Brown HIGH CUT HOES ?Sf-s mi jti 27 incheV^wide Black or dark brown, low v«-: 27 inches wide Full and roomy. Best Quality 1 am, Broad roomy lasts, or, military heels, in kid or W Reconstruction Large range of Patterns. f" 17c Reconsti^tion*' Reconstruction OOi% calf. Reconstruction Price per yd. Reconstruction CA Price 91 iDS Price per yd. ... 09C 17c Price per yd. £•61^ Price per pr. 9vavU Reconstruction Price per pr. Reconstruction I 6 *Ll Price per yd. .... $3.98 t. $6.90 Men's 54 inch long BROWN MEN'S HEAVY WOOL Misses Mahogany Brown & MEN'S BLUE CHAM- Men's Heavy Ribbed Brush MOLE ULSTERS RIBBED UNION SUITS^N CALF SKIN'SHOES & S BUCKLE MEN'S FOUR BRAY WORK SHIRTS Wool UNDERWEAR i\y\ r- TOILE DU NORD DRESS Full sheep lined, sleeves Also lighter and finer rib- Sizes 12 V2 to 2 ARCTICS and all, Beaverised Storm TT_.r«^Suits* r. Sf^: GINGHAMS All sizes bed iv Union $3.98 •sS^r?, Collar!. jA Reconstruction 69c t./'t ji*i $3.98 Fine Checks arid Plaids Extra hea^y and warm Reconstruction $1.98 jz&i $22.50 Reconstruction Price per pr. Reconstruction Reconstruction 23c Price each .. lined, all sizes 6 to 11, Price ... ••44^. Reconstruction wPrice, suit. Price flu Price per yd. mi- $3.39 'm) Reconstruction 7 I MEN'S DRESS PANTS Price per pr. sfe. It BOY'S KNICKERBOCKER 36 INCH BLACK SILK FULL SIZE WOOLfe BOY'S TAN HIGH CUT* Large range of patterns, i"4:' |, TAFETTA%_ BLANKETS -irt'lK SUITS FANCY BORDERED 4-^ Cassimere or Worsteds .v./f STORM BOOTS 'I., CURTAIN SCRIMS Extra quality%:^ Dark or white with fancy Fancy 'Mixtures, Tweeds fRkt $1.49 VF 1 HOPE BLEACHED MUSLIN, Reconstruction Price 4i~. \*vm feJVlade with cuff and two border^^v- and Worsteds 36 inches wide $3.98 $6.90 Reconstruction* straps, sizes 10 to 13y2. 19 Price jer yd. A* Reconstruction Price vr Reconstruction Price Reconstruction $3.98 Full yard wide l6.90f $10.90 $6.90_d$7.90 Price per yd.- Reconstruction^ Pricer per pr. 18c Reconstruction CO LADIES' HEAVY BLACK MEN'S FINE DFTESS Price per yd. WrtAI UfTQP «, x, «^rV w-4*4f HATS RUBBER MEN'S ALL 39c Keconstrucuon RED FOUR BUCKLE. MEN'S BLACK SATINE CAMBRIC Large Full Sixes All the new shapes and Price per pr. ARCTICS WORK SHIRTS I BED COMFORTERS Eg colors MEN'S AND YOUNG 36 inch soft finish, Standard U. S. Rubber ^Co's Best %M-i $2.98 MEN'S FINE TAILORED brands I ^Satine and Silkoline covered Reconstruction i^Black Beauty Prand Make,. 23c Price .... SUITS with white cotton 5 $1.19 Reconstruction J. & P. COATS SPOOL Reconstruction Reconstruction #4 Qfi Price per yd. Reconstruction Price Fancy mixtures and worsteds Price, each COTTON ,.g^£ Price per pr. JOivO $3.98^d $4.49 150 yd. spool Sl 42x36 BLEACHED PILLOW 'W§ $17.90 6c CASES Reconstruction Reconstruction p'/5. qr. MEN'S FINE PERCALE UNBLEAOIE|)_ I FLEISHERS OR ORCHID Price Price per ^spool Vf Fine quality Muslins DRESS SHIRTS $ KNITTING YARN V, SHEETING --"'"W' 33c Cu Reconstruction, Cfioice patterns, all sizes MISSES ALL SOLID Black or colors, full 2 ^',1 Extra heaVy quality Price,, each .. rfS. 98c SCHOOL SHOES pound skein J. & P. COATS MERCERIZED Reconstruction ... MEN'S FINE DRESS 69c Reconstruction^~*t Ma Price each Gun Metal or heavy calf, Reccmstruction SHOES V' CROCHET COTTON ^rice per ydi :.. "lyv ••v sizes I2j^ to 2 Price per skein 12C MEN*S EXTRA HEAVY in Black or dark Mahogany Reconstruction Reconstruction Price WINTER CAPS tan Calf Skin, English Price per ball0'. $2.98-, $3.49 MEN'S FINE SEML-. flu 9-4 UNBLEACHED. Newest styles fur "lined/ or broader lasts MEN'S WARM LINED DRESS SHOES SHEETING/ pull down bands -ri'vt '...\ :.c ,/yy FELT SHOES All splid blucher styles, Reconstruction Price Per Pr Reconstruction Price LADIES HOUSE Felt Sole all sizes 6 to 10 i&Pr&h Extra-heavy quality :v„: $ $1.49, $1.69 $5.49 7 $&96 DRESSES ... "$3.98 $2.25 45c BOY'S HIGH CUT SHOEiS Also some in Ginghams. Reconstruction' Reconstruction Reconstruction Dark and light percales. Price per $1.98 Price per pr. Price per yd. All solid, siiil 2^ to 5j^ if uV Reconstruction $4.50 Price each.....4 Reconstruction I# mm—mk lip Wh «Price per pr. MEN'S 220 WEIGHT 4s"i$%ryl-3 CO Misses and Chndr^s' Heavy PROCTOR A GAMBLER Extra Quality9 Fancy Fig- 2 BLUE DENIM OVER-^ WHITE NAPTHA LAUNDRY. Black Ribbed Cotton *4 BOY'S ALL SOLID FULL SIZE SILKOLINE ALLS- $ ured GEORGETTE CREPE SOAP HOSE .W$" •.'A/- SOIOOL SHOES s« COVERED COMFORTER fc':* 3s?s 81x90 SEAMLESS •W' A-mur Union Made 20 different patterns BLEACHED SHEETS §-1 Reconstruction Price per pr. Reconstruction Price I" Sizes 9 to 13J4' White cotton filling .--v 'j .vi* 15c 19c, 25c ReconstryctKm 4 QQ Reconstruction Reconstruction AA Reconstruction A Qfl /Pripe IVO Price per yd. 9 I i90 eech Price per pr. 9»wP Price..... )L